Story:
Dovetail Workwear, a brand built for women who get things done, had a batch of high-quality deadstock fabric—leftover materials from production runs that were at risk of going to waste. As a company committed to sustainability, Dovetail was looking for a way to ensure that none of it ended up in the landfill.
Enter NoSo Patches. We partnered with Dovetail to turn that deadstock into durable, stylish repair patches. By repurposing fabric that would otherwise be discarded, we extended the life of the material itself while also helping customers extend the life of their gear.
Impact:
This collaboration didn’t just prevent textile waste—it added another layer to Dovetail’s sustainability story. Instead of being seen as surplus, their deadstock fabric became a visible symbol of circular thinking and conscious design. Together, we gave new life to unused materials and empowered consumers to repair, not replace.
Beyond sustainability, this partnership opened the door for rich storytelling and strategic marketing. Dovetail launched PR and social media campaigns around the patches, especially timed for Earth Day. They partnered with eco-minded influencers, engaged their community in DIY repair content, and used the patches to reinforce their brand values. The campaign gave them new ways to talk about sustainability—with visuals, hands-on engagement, and real impact.
Why It Matters:
At NoSo, we believe sustainability isn’t just about doing less harm—it’s about doing more good. By transforming excess into opportunity, we help our partners close the loop and tell a stronger, more authentic sustainability story. The Dovetail collaboration is a perfect example of how small changes can lead to meaningful impact—one patch at a time.
But our story doesn't end here. We're always on the lookout for new partners to share in our sustainability journey. Together, we can take your deadstock fabrics, from denim to ripstop nylon to laminate fabrics and everything in between, and turn them into something amazing!
Want to Partner with NoSo to Patch the Planet?
At NoSo, we believe sustainability is about doing more good. This partnership shows how small shifts—like turning fabric scraps into patches—can lead to big impacts.
Want to create your own custom patches or branded sustainability assets? Explore Eco Hang Tags™, custom business cards, or wholesale patch options at nosopatches.com.