PENNY THE CORGI

This patch honors Max Martin, one of the good ones, pure light.

Max visited NoSo HQ in Jackson, WY back in 2016 when we were just getting started. He showed up to support us, test product, share chocolate and tea, make ridiculous videos (hello Garth sans glasses & Wayne), and even worked out with our founder Kelli for years. He brought joy everywhere he went and he’ll be deeply missed.

Penny, his beloved corgi (still very much keeping his spirit alive), inspired this patch and was one of the first printed patches we ran back in the early days.

Penny’s patch is perfect for fixing gear, packs, jackets or anything that needs a little love just like Max gave to everyone around him.

A tribute to our friend who meant the world to us.
Live to the Max. Laugh to the Max. Love to the Max.

“Ski Hard, Smile Big.” ~ Max Martin